What are enhanced app campaigns?
In a nutshell, it consists of web campaigns that redirect all users to the app stores, without needing a website. Enhanced app campaigns combine the best of standard app campaigns and web-to-app campaigns into a unified protocol.- Standard app campaigns are traditional campaigns that send users directly to app stores to download the app.
- Web-to-app campaigns refer to the web campaigns that redirect users to a website funnel and then redirect the users to the app store
How do enhanced app campaigns work?
Enhanced app campaigns work by providing ad networks with accurate, fast signals to optimize campaigns.User clicks on an ad
The advertised app uses the Appstack ad links in its ads. When the user clicks on the ad link, they are immediately redirected to the app store.
Appstack registers the click information
At the moment of the click, Appstack collects device-level information and stores it to potentially match the user later if an install occurs.
User installs the advertised app
After seeing and clicking the ad, the user will go to the app store to install the app and later open it for the first time.
Appstack matches the install with the clicks
With the first app open, the Appstack SDK initializes, and the ‘Appstack Attribution Service’ (AAS) starts the matching process.
Why are apps using enhanced app campaigns?
Apps are shifting their ad budget towards enhanced app campaigns because of:- Superior attribution: real-time device-level attribution data at the ad level.
- Improved performance: benefit from enriched signals and top-tier infrastructure to boost your ad campaigns’ ROAS.
- Expanded reach: discover new segments and audiences with web-based campaigns
- Zero overhead: no need to build web funnels, data duplication issues, manage global tax compliance, or worry about financial and legal complexities.
| Enhanced app campaigns | Standard app campaigns | |
|---|---|---|
| Improved performance | ✓ | X |
| New campaign types | ✓ | X |
| Superior attribution | ✓ | X |
| Signal engineering | ✓ | X |
New use cases
EAC breaks the black-box dilemma and reintroduces campaign control and signal engineering into a fully automated world. Leveraging EACs enables mobile apps to unlock new campaign types:- Google Ads search-to-app
- TikTok Ads search-to-app
- YouTube shorts
- Google Ads display
Frequently asked questions
Do I need web-to-app flows for EACs to work correctly?
Do I need web-to-app flows for EACs to work correctly?
No. Enhanced app campaigns (EACs) are frictionless, meaning users go straight to the app stores without needing a landing page. Therefore, it removes the pain of maintaining and managing web funnels, global tax compliance, and legal structures.
Do I need any proprietary SDK installed in my app?
Do I need any proprietary SDK installed in my app?
Yes. The Appstack SDK must be installed on the app. This is required to enable the matching and measuring of in-app events.
Do I need to integrate each ad network SDK to run ads?
Do I need to integrate each ad network SDK to run ads?
No, you don’t need to install the Meta Ads SDK, and it won’t interfere with EAC if you are using it. Only with the Appstack SDK can you run ads across multiple ad networks.
Does EAC affect my SKAdNetwork setup?
Does EAC affect my SKAdNetwork setup?
No. The enhanced app campaign protocol does not interfere with SKAdNetwork and will not affect its reporting capabilities. It operates 100% in parallel.
Who is responsible for sending the signal event to the ad networks?
Who is responsible for sending the signal event to the ad networks?
Appstack is responsible for managing and sending the in-app event postbacks (also known as signals) to the ad networks for campaign optimization.
Where can I see the results of my enhanced app campaigns?
Where can I see the results of my enhanced app campaigns?
Inside your Appstack account, you can create dashboards to analyze the performance of your ad campaigns.
What apps should run enhanced app campaigns?
What apps should run enhanced app campaigns?
Apps looking to expand their paid reach, improve profitability, target B2B audiences, older segments, specific niches, or those that are struggling with attribution and seeking clarity.
Do enhanced app campaigns constantly improve the ROAS?
Do enhanced app campaigns constantly improve the ROAS?
It depends. EACs highly improve your chances of getting a better ROAS. The goal of Appstack is to equip apps with reliable analytics and attribution so they can focus on creating the best ad creatives and product experience.
Do I need developers to launch an enhanced app campaign?
Do I need developers to launch an enhanced app campaign?
Yes, or at least someone with the knowledge to install and configure the Appstack SDK.
How does Appstack know the source of the user who installed the advertised app?
How does Appstack know the source of the user who installed the advertised app?
The ‘Appstack Attribution Service’ (AAS) uses an advanced probabilistic matching algorithm that combines data from ad links (also known as tracking links) and the Appstack SDK to match users who opened the app with those who clicked on ads.
Do I need to use any tracking links on my campaign ads?
Do I need to use any tracking links on my campaign ads?
Yes. For EACs to work, apps must use the Appstack ad link across all your ad networks to achieve a unified, reliable measurement. The more EAC you have and the less non-EAC, the more accurately Appstack can measure users.
Is it safe to run EACs?
Is it safe to run EACs?
100% safe. Apps can leverage the Appstack SDK and Links solution to attribute users to the right campaigns with an accuracy rate of 90%-97%. App developers decide what data to send to comply with GDPR and CCPA.