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Measurement and attribution for mobile apps and games running paid ads.

What is Appstack?

Appstack is the app marketing attribution company for mobile apps that want to scale their user acquisition efforts without dealing with complex measurement or infrastructure challenges. A product that cares about:
  1. Being easy to use
  2. Fast to connect with
  3. The most reliable attribution
Appstack is the go-to solution for apps looking to unlock enhanced app campaigns, access actionable analytics, leverage deep links, and solve attribution problems.

How does it work?

Appstack simplifies the process for mobile apps looking to improve the performance and attribution of their paid ads by providing three main infrastructure services:
  1. Links and redirection: ad links (also known as tracking links) to measure users’ engagements with ads and auto-redirection to the app stores with the lowest latency.
  2. Attribution service: accuracy to match the correct users with the proper ads using the Appstack SDK.
  3. Signal engineering: optimized process to enrich signals and forward them in real-time to the ad networks for better campaign optimization.
These are the steps to start running enhanced app campaigns powered by Appstack:
1

Create organization (invite-only)

After receiving an invitation to join Appstack, companies can create their organizations and add their mobile apps. Click here to request access.
2

Install the Appstack SDK

Use the correct API key to configure the Appstack SDK (available for Swift, Kotlin, React Native, and Flutter) as documented.
3

Connect integrations

Complete the connection process for certified integrations such as Meta Ads, Google Ads, TikTok Ads, Apple Ads, etc.
4

Launch your first enhanced app campaign

Follow the instructions to successfully run the first enhanced app campaign.

Why use Appstack?

Mobile apps looking to scale their paid ads, improve profitability, unlock accurate attribution, target specific audiences, or reach new inventories can benefit from Appstack’s:
  1. Superior attribution: real-time device-level attribution data at the ad level and enriched signals using end-to-end encryption.
  2. Improved performance: benefit from a lightspeed redirection experience and top-tier infrastructure to boost your ad campaigns’ ROAS.
  3. Campaign control: deploy new campaign types with granular control over ad placements, including search-to-app on Google Ads and TikTok Ads, YouTube Shorts, and display.
  4. Expanded reach: unlock new inventories by discovering new segments and audiences with web-based campaigns.
  5. Zero overhead: no need to build web funnels, data duplication issues, manage global tax compliance, or worry about financial and legal complexities.

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