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With the Google Ads integration, you can:
  1. Run enhanced app campaigns.
  2. Import all your ad campaigns (app and web).
  3. Enable Appstack to audit Google’s reporting capabilities.
  4. Allow Appstack to send in-app events, postbacks (signals) back to Google.
To successfully connect Google Ads, you must:
  1. Have ‘Administrator’ access over the right Google Ads account. ‘Standard’ access is not enough to make the integration work
  2. Ensure that the app used within Appstack is connected to the correct ad account

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Connect to Google Ads

The first step is to connect your Google Ads account with Appstack. Follow these steps:
  1. In Appstack, from the side menu, select Integrations > Google Ads.
  2. Click on Connect to Google Ads.
  3. In Google’s Ads integration flow, select the correct Google account that has access to the correct ad accounts/apps.
  4. Click on Allow.

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Configure the Google Ads API

Configuring the Google Ads API with Appstack lets you run enhanced app campaigns using the assigned ads link.
1

Add the ad account and MCC ID

Appstack sends only attributed events to Google Ads. If you haven’t launched a campaign yet, it’s expected to see no activity at first, events will start flowing in once you have a campaign running and generating attributed installs.
  1. Sign in to your Google Ads account.
  2. Click your profile picture in the top right corner.
  3. Your customer ID will be listed under Account Information.
  4. (Optional) Paste your Manager Customer ID (MCC ID) for extra verification.
Information
  1. For additional information on how to get the customer ID, follow the official instructions: Get customer ID
2

Create offline conversions and link them to the SDK events

Offline conversions allow Google Ads to measure in-app actions triggered by ads. Appstack maps SDK events to offline conversions and sends them back to Google Ads, enabling campaigns to be measured and optimized correctly.
It’s mandatory to create one conversion action per application.
Follow these instructions to create the offline conversion action ID for your ‘Install’ event:Follow these instructions to create the offline conversion actions ID for all the in-app events like ‘Purchase’, ‘Start trial’, etc.:Follow these instructions to get the conversion action ID to paste in Appstack next to the correct SDK event:
If you see a misconfigured warning on your conversion goals, this will disappear automatically once you start a new campaign using those conversions.
3

Create your first enhanced app campaign

  1. Copy the ad link from the Appstack’s integration page.
  2. Inside Google Ads, click on + to start the campaign creation flow.
Information
  1. Always ensure that you are filtering by mobile devices and the correct operating system (iOS or Android)
  2. The Appstack ad link only needs to be pasted at the campaign level inside the Tracking template box within the Campaign URL options section. Don’t paste the ad link at the ad set or ad level.
  3. The final URL must always be your app store page URL, not the Appstack ad link.
  4. When running search ads, remember to add the install CTA

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Pre-Launch EAC Checklist

  • SDK installed and app update released (if connecting a Subscription Platform, the update must include the SDK + snippet)
  • Events confirmed as flowing through the Appstack SDK page
  • Code snippet pasted following the docs instructions
  • Credentials copied and pasted
  • Update rolled out and Appstack ID coverage has reached 50% of events received
  • Google Ads connected
  • Google Ads API configured
  • Ad account and MMC ID added
  • Offline conversions created and mapped to SDK events
  • New campaign created with ‘Create a campaign without guidance’ selected
  • Campaign type selected (‘Search’ recommended, any type except App)
  • Conversion goal added for campaign optimization (e.g. appstack_ios_install)
  • Google Ads Campaign setup guide video followed for the selected campaign type
  • Appstack link pasted ONLY into the ‘Tracking template’ at the campaign level
  • Final URL set to the app store page URL

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Troubleshooting

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General tips

  1. Check your permissions: Ensure you have the required access to connect.
  2. Verify connections: Ensure your customer ID is correct and add your MCC ID if required.
  3. Update tokens: Generate fresh API keys and access tokens by reconnecting.
  4. Contact support: If issues persist, reach out to our support team with specific error messages at support@appstack.tech.

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Error messages

Last modified on September 18, 2026