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Documentation Index

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The ‘Links’ product lets you generate a single URL that you can share anywhere with content creators, on your website, in an email, as a QR code, and many more places. It automatically routes every user to the correct app store (iOS or Android). From that moment on, every click, install, in-app event, and revenue signal attributed to that link is measured and surfaced in your Appstack dashboard.
If you’ve ever needed to know which content creator is bringing the most revenue to your app in the long term, ‘Links’ is built for that.

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How does it work?

When you create a ‘Link’ in Appstack, you get a URL that does three things automatically:
  1. Detects the user’s device. When someone taps the link, Appstack identifies whether they’re on iOS or Android and redirects them to the correct app store listing.
  2. Captures the source. The link carries the media_source and campaign_namme parameters you defined when creating it. These travel with the user through the install flow.
  3. Attributes the install and everything after. Once the user installs your app, Appstack attributes the install and all subsequent in-app and revenue events back to that link.
How Links know where to redirectEvery ‘Link’ is created inside a ‘Project.’ Each Project has its iOS and Android apps configured once, at the Project level.When a user taps a ‘Link’, Appstack automatically detects their device and redirects them to the iOS or Android app set in that Project. You don’t pick destinations per Link; the Project handles it.
  • One link, both platforms. You don’t need to manage separate iOS and Android URLs. Share one link; Appstack handles the routing.
  • Full-funnel attribution. Measure not just installs, but in-app events and revenue tied to each source.
  • Built for creator and influencer campaigns. Hand a unique link to each creator and see exactly what each one delivered, without spreadsheets or guesswork.
  • Works across any channel. Email, web, social, QR codes, anywhere you can paste a URL, ‘Links’ work.
  • Clean filtering in the dashboard. Slice results by media_source and campaign_name to compare performance across partners and initiatives.
  1. Open the Appstack dashboard and go to the ‘Links’ page.
  2. Click ‘Create Link’ to start the creation flow. Setp 1
  3. Click on ‘Select experience type’ and, depending on your goal, different media sources will be enabled. Setp 2
  4. Click on ‘Select media source’ to attribute all clicks, installs, and in-app events. Setp 3
  5. Add a ‘Campaign name’ to your link. The campaign name will be the way to locate your link performance in the ‘Dashboards’ page. Setp 4
  6. Copy the link URL and share it to start measuring the results. Setp 5

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Tips for naming

  • Keep media_source consistent across the logic behind each link. Consistent naming makes dashboard filtering much cleaner.
  • Use campaign_name to differentiate initiatives within a source. One creator running two different promos? Samemedia_source, different campaign_name.

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Viewing results

All ‘Links’ performance lives in the Appstack dashboard.
  1. Open the Dashboard section.
  2. Use the filters at the top to slice by:
    • media_source — to see how a specific channel or creator is performing.
    • campaign_name — to isolate a specific initiative.
  3. Review the metrics that matter to you:
    • Installs: how many users installed your app via the link?
    • In-app events: actions users took after installing (signups, purchases, custom events, etc.).
    • Revenue: revenue attributed to users who came in through that link.

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Common use cases

  • Creator and influencer campaigns. Generate a unique link per creator. See which ones actually drive installs and revenue, not just impressions.
  • Email and newsletter campaigns. Embed a link in your CTA and measure downstream revenue from each send.
  • Paid acquisition. Tag links per ad network or campaign and compare attribution against your ad platforms.
  • Organic and PR. Share a link in a podcast, press release, or social post and quantify the install lift.

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FAQ

No. The link handles device detection and routing automatically. The user just taps and lands in the right app store.
The link will still route them appropriately, and attribution rules will apply as configured.
Every hour, you can see the install and event data flows into the dashboard in near real time, with filterable views ready as soon as data starts coming in.